When Buying Electric Vehicles, Don’t Rely on the Sales Agent

If buying a new electric vehicle is among your 2018 resolutions, don’t rely on most auto dealers to convince you it’s the right move.

Sales agents should be counted on to sell… right? When it comes to electric vehicles, that’s often not the case. Outside of Tesla dealerships, a new study finds auto dealers nationwide commonly have unprepared staffs, inconsistent practices and limited inventory.

The Ipsos RDA Electric Vehicle Sales Experience and Best Practice Study found:

Consumers shopping for a specific EV model may have distinctly different experiences from one dealership to another in the same brand family — one well informed, educational and supportive, the other completely lacking.

Electric vehicles are often not even displayed on the showroom floor. Auto manufacturers seem unconvinced that the demand exists. Yet, without better marketing and sales efforts, it’s easy to see why they are not hearing their customers clamor for the new EV models.

Electric vehicles currently account for about 1% of sales. Analysts expect that number to grow to 10% by 2020, provided charging infrastructure keeps pace.

When shopping, be sure to research the availability of state and utility rebates, in addition to the $2,500 federal tax incentive. Some cities and states also offer incentives for installing your own charging station.

Currently, the top-selling EVs are the Tesla Model S, GM Chevy Bolt and the Nissan Leaf. Keep an eye on the Tesla Model 3 and a burst in new options including electric SUVs and crossovers in the coming year.


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